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With Black Friday now over, after giving us ample opportunities to grab some of the hottest gadgets and games on the market, it’s now time to see which of these were the most popular. According to new data from Adobe Digital Insights, it would seem that the Nintendo Switch might have been the go-to gift idea for many Americans during the shopping season that made Jeff Bezos even richer.

According to the report, Adobe expects the Nintendo Switch console outsold its closest competitors, which are the PlayStation 4 and Xbox One. Beyond that, the company also noted, according to its estimation, that the hybrid console came out on top during Thanksgiving and Black Friday. Even with the Xbox One X launch during the month of November, it would seem that it did little to dampen the excitement for the hybrid.

The data, which is collected from 4,500 online retailers, with over 55 million SKUs in the US, predicts that the Switch console triumphed over other popular products as well, including Hatchimals & Colleggtables, PJ Masks, and the Chromecast. It would be safe to say – although we can’t be completely sure – that it did not outsell a staple of Thanksgiving, the humble turkey.

The Nintendo Switch has outsold its competition in the US for several months now according to NPD reports, after a blockbuster launch back in March. Nintendo itself pointed out that it expects the hybrid console would outsell the WiiU console’s lifetime sales, in just one year. It would also attest to the great lengths the company has gone to, to make sure that there was enough stock to meet demand after concerns were raised earlier this year.

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